Brian J. Wilder | Creative Strategist and Writer
Write. Edit. Repeat.
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Publix Super Markets - Design Systems

When Publix wanted to ensure our customer loyalty platform, Club Publix, and its respective advertising complimented our new design system, they called on me and a 30-year seasoned artist to spearhead the transition.

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A copy-forward design system, I was able to flex my creative muscle while crafting smart, simple, and connected messaging.

A copy-forward design system, I was able to flex my creative muscle while crafting smart, simple, and connected messaging.

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From concept to execution, this was a soup-to-nuts exercise on how to successfully bring the brand's identity up to date.

From concept to execution, this was a soup-to-nuts exercise on how to successfully bring the brand's identity up to date.

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