Brian J. Wilder | Creative Strategist and Writer
Write. Edit. Repeat.

Publix Super Markets - B2C

Publix wanted to reward our most loyal shoppers with a free Publix sub and needed to ensure a seamless sweepstakes experience in the process. Here’s how I executed that creatively.

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Versioning played a major factor in the execution of this contest, with certain parts of the journey requiring up to eight different user states.

Versioning played a major factor in the execution of this contest, with certain parts of the journey requiring up to eight different user states.

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My B2C efforts focused on rattling the competition, too. Strategic media placements and punchy copy drove sales up in areas where Kroger was considered king.

My B2C efforts focused on rattling the competition, too. Strategic media placements and punchy copy drove sales up in areas where Kroger was considered king.

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